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Ads Selective | Marketing | Advertising on Instagram: "Amazon’s 2026 Big Game commercial “Alexaaaa+” debuted during Super Bowl LX, showcasing the tech giant’s newest AI-enhanced Alexa+ voice assistant in a humorous spot aimed at millions of viewers. The ad stars Chris Hemsworth and Elsa Pataky, with Hemsworth playing an over-the-top version of himself who initially suspects Alexa+ might be plotting against him, imagining outlandish scenarios before ultimately discovering the assistant’s practica
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Ads Selective | Marketing | Advertising on Instagram: "Amazon’s 2026 Big Game commercial “Alexaaaa+” debuted during Super Bowl LX, showcasing the tech giant’s newest AI-enhanced Alexa+ voice assistant in a humorous spot aimed at millions of viewers. The ad stars Chris Hemsworth and Elsa Pataky, with Hemsworth playing an over-the-top version of himself who initially suspects Alexa+ might be plotting against him, imagining outlandish scenarios before ultimately discovering the assistant’s practica
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You have that solo date. I’ll be your plus one. ❤️ #AlexaPlus
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Just ask. And I’ll make it happen. Especially for Chris.
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Amazon Alexa commercials have always leaned heavily into humor.
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