Today's marketing teams are made up of humans and their AI counterparts. The question of how to manage that handoff, how to ...

Retail marketing has changed drastically in recent years. Consumers no longer discover brands only through search ads, ...

It’s easy to view AI as a way to do the same things faster. And while it certainly delivers on efficiency, that framing ...

AI could unlock up to $90 billion (€78.8bn) in improved marketing returns in the US alone, according to McKinsey & Company’s ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

Artificial intelligence is rapidly transforming influencer marketing. Marketing agencies now use AI tools to identify influencers, optimize ...

Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. Two agents built into ...

This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […] ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified ...