You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

Effectiveness and persuasiveness of ads are closely linked. While you often have different goals with ads, the general intent of each is to persuade customers to think, feel or act in a certain way ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

Persuasion knowledge refers to consumers’ awareness and understanding of the tactics, intentions and strategies employed by advertisers to influence attitudes and behaviour. Rooted in cognitive and ...