For two decades, social platforms have been building the most successful attention-capture machines in the history of media.

That dopamine hit of variety is lessening. When storytelling gold emerges, it feels like both a relief and a triumph.

Rocket Agency has confirmed its position at the forefront of digital trends by unveiling new research into how brands can rank inside ChatGPT, an emerging battleground for customer visibility. Over ...

What is AI saying about your brand? While it’s impossible to fully control what Claude and ChatGPT say, you can play a key role in shaping the narrative. But most brands haven’t connected the dots yet ...

Does most content fail before it’s even published? The global average conversion rate is below five percent, much lower for our B2B friends. This represents a more than 95 percent failure rate on most ...

Here’s the thing about prediction articles: they’re usually wrong, always optimistic, and inevitably full of trends that were already happening six months before anyone wrote about them. So let me be ...

If 2024 was the year of AI experimentation and 2025 was the year of adoption, then 2026 will be the year brands realise something uncomfortable: AI is speeding up content creation, but it is also ...

This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing stunts and ...

In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the room listened ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

Behaviour change often addresses serious, sensitive and daunting topics. Whether it’s getting disengaged audiences to vote, encouraging people to get a cervical smear or talking to kids about staying ...

In recent conversations, people have asked me, ‘Are you concerned about AI, automation and its effect on your industry?’ It’s an interesting question, one that hadn’t crossed my mind until it was ...