Retail marketing has changed drastically in recent years. Consumers no longer discover brands only through search ads, ...

It’s easy to view AI as a way to do the same things faster. And while it certainly delivers on efficiency, that framing ...

AI could unlock up to $90 billion (€78.8bn) in improved marketing returns in the US alone, according to McKinsey & Company’s ...

Artificial intelligence is rapidly transforming influencer marketing. Marketing agencies now use AI tools to identify influencers, optimize ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. Two agents built into ...

AI is reshaping the way marketing teams operate, offering new ways to streamline workflows and boost productivity. In her latest guide, Grace Leung explores how to build a fully functional AI-driven ...

The Marketing Rewind will help marketers learn how to use AI to solve business and marketing challenges as companies ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified ...