In general, when we write, it's with the hope of being read. In the physical world, the barriers to getting published are relatively high, but on the Internet, it's within everyone's reach. Let's take ...

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Learn how to write snippet-friendly content optimized for Google and LLMs using clear structure, semantic SEO, and verbiage that ranks. The SEO landscape in 2025 demands more than just strong writing ...

Editor’s note: What follows is an excerpt adapted from a new book, Academic Writing as if Readers Matter, out this month from Princeton University Press. Most academic writers want a wide audience for ...

There’s been much discussion about the needless complexity of academic writing. In a widely read article in The Chronicle of Higher Education last year, Steven Pinker, professor of psychology at ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...