The men’s World Cup will be many things: searing elite-level competition, a monument to hypercapitalism and, for better or ...
A team of outside researchers has been studying how Adidas’s redesigned soccer ball cuts through the air. Much is new about ...
Connected-ball technology isn't entirely new. FIFA first used it at the 2022 World Cup. But Adidas has pushed things further ...
Key players from Nike and Patta discuss the years of work that went into the X2 and Cryoshot projects.
Awarded once every four years to the kings of world football, the FIFA World Cup trophy is the beautiful game's most coveted prize - but what's its story?
Working with designer and illustrator Arsh Raziuddin, Mayor Mamdani’s City Hall campaign aims to build community by being rooted in local visual culture.
Today’s the day: the FIFA World Cup officially begins with a face-off between Mexico and South Africa—then South Korea and ...
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