WeatherTech is back at the Super Bowl for a fourteenth time, tapping into the plight of a dad taking his family on a road trip. The 30-second spot, "TaDa," aired during the second quarter of Super ...

WeatherTech has flooded Americans with high-impact advertising of its premium automotive floor mats and created one of the biggest automotive aftermarket brands — whose main products have been ...

CHICAGO, Jan. 30, 2025 /PRNewswire/ -- Four daring 70+ cougars out for a joy ride in a 1963 Lincoln Continental convertible show that this older generation can inspire people of all ages in this ...

The landscape of California’s automotive culture just became significantly more interconnected. In a landmark move for the motorsports and preservation communities, the world-renowned Petersen ...

Two of the most reputable manufacturers of vehicle floor mats are WeatherTech and Husky Liners. Your car’s carpeting faces numerous hazards every day and unless you want to damage your flooring and ...

WeatherTech Direct, a founder-owned maker of floor mats and other accessories for cars, is in the early stages of reviewing interest from buyers, including private equity firms, three sources familiar ...

Car enthusiasts will go to great lengths when it comes to protecting and maintaining the longevity of their vehicles, and WeatherTech knows what it means to be a true car enthusiast. WeatherTech’s ...

It might be best known for its range of car mats and truck liners, but WeatherTech offers a much wider lineup of useful products than many buyers might think. These products cover a huge range of uses ...

The founder and CEO of WeatherTech is worth more than $4 billion, thanks to his made-in-America car mats, dog bowls and sun shades. Now he has his sights set on trade regulation. On a December phone ...

We may receive a commission on purchases made from links. Winter is here, and snow and colder temperatures have arrived. Winter weather means we're tracking snow, ice, and slush into our cars, which ...

WeatherTech founder David F. MacNeil listed his Fort Lauderdale, Florida oceanfront estate with a $35.99 million ask. The billionaire made the move a few months after purchasing a Manalapan residence ...