Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

We all know about the big fashion logos, for the likes of Louis Vuitton and Zara, but crafting an identity for a 'counter-fashion' brand and movement dedicated to creating a more sustainable and ...