A new study shows why today’s smartest models struggle to stay on task.

There are all kinds of brainteasers that test our perception and swiftness of mind. The latest? A game created by UK-based lens retailer Lenstore that tests what's called the Stroop effect. According ...

In the first in Mind Games, our new series on classic psychology experiments, we show you how to conduct the Stroop test, which looks at how language is processed Welcome to the first in a new series ...

Stroop Effect discovered by Ridley Stroop in the 1930s refers to the difficulty experienced when attempting to name the color of a word’s font when the word itself is a color. For example, the word ...

This is a modified/interactive version of one of the neuro-behavioral tests that the climbers will be taking en route to the summit to measure their mental abilities. To find out about this and other ...