B2B marketers are well aware that their buyers have shifted their behavior online. The pandemic only accelerated a trend that was already in motion. There is a second important trend that fewer B2B ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

Technology can earn confidence, but only people earn trust. Performance might win the first deal — relationships win the next ten. In a remote-first world, B2B leaders can’t rely on proximity to build ...

Find and engage a relatively niche audience, hold their attention throughout a long sales cycle, build a case that wins over a multi-person buying committee, and report back on how their efforts ...

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of these concerns, according to recent research from Plural Strategy ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated measurement practices. The report also shows that ...

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.As a business with a content marketing ...

Most B2B marketing teams know that video matters, but still struggle to fund and execute on it. LinkedIn reports that 78% of B2B marketers use video as part of their marketing mix, and many plan to do ...